India is the world’s largest two-wheeler market where motorcycles are a preferred mode of transport due to their affordability, fuel efficiency, and comfort both on city roads and rough rural tracks.

As mentioned in the passage, the motorcycle market in India for the year February 2026 had a positive outlook as motorcycle manufacturers witnessed a healthy demand for both entry-level and high-end motorcycles. It means that all segments of motorcycles were equally in the market in February 2026. The most popular motorcycles in the country were Hero Splendor, Honda Shine, Bajaj Pulsar, TVS Apache, and the Royal Enfield Classic 350.

According to the sales figures released by manufacturers and the reports published by the auto industry, it can be concluded that Hero MotoCorp leads the motorcycle market in India and registered the highest sales of two-wheelers in the country for the year February 2026. Coming close behind the top position is Honda Motorcycle & Scooter India that secured the second position for the highest sales of motorcycles for the year February 2026. TVS Motor Company maintained its position as the third-largest motorcycle manufacturer in the country. Bajaj Auto, Suzuki Motorcycle India, and Royal Enfield bagged the fifth, sixth, and seventh positions respectively whereas Yamaha Motor India came at the eighth position.

The motorcycle brands that witnessed the highest sales in February 2026 and leads India’s roads are enlisted below.

1. Hero MotoCorp – 458,347 Units

Hero MotoCorp has once again maintained its position as the leading motorcycle brand in India in February 2026. The company has been able to establish itself as a reliable provider of fuel-efficient commuter bikes and scooters that have become popular among both rural and urban customers.

The company’s popular models such as Splendor and HF Deluxe continue to lead the entry-level commuter motorcycle segment owing to their reliability, low maintenance, and excellent fuel efficiency.

Including scooters, Hero’s two-wheeler sales crossed the 500,000 mark for the second month in a row in February 2026, thus far demonstrating the brand’s popularity among Indians.

Key Advantages

• Leading two-wheeler brand in the commuter motorcycle category
• Wide dealer network and service stations
• Affordable motorcycles with great fuel economy

Challenges

• Limited product offerings in the premium and performance motorcycle category
• Increasing competition from Honda and TVS manufacturers in the middleweight segment

Upcoming Motorcycles

Hero is poised to benefit from the expected launches of new motorcycles in the coming years, including Karizma XMR 250, Karizma 400, and Hero Scrambler 440. These upcoming models will provide the much-needed impetus to build the brand’s credibility in the performance motorcycle category.

2. Honda Motorcycle & Scooter India – 431,225 Units

Honda retained its position as the second-largest motorcycle manufacturer in India in February 2026, right behind Hero MotoCorp. Although Honda has established itself as a major player in the scooter segment with the popular Activa, the company’s motorcycles also constitute a considerable portion of its sales.

The Honda Shine and SP125 are favored by daily commuters who seek reliability and comfort offered by superior engine performance.

Industry experts attribute Honda’s outstanding growth in the motorcycle market to its consistent year-on-year growth in both motorcycle and scooter sales.

Key Advantages

• Superior quality engines and design
• Recognized brand image among Indian consumers
• Established dealer and service network

Challenges

• Reduced presence in the performance motorcycle segment
• Limited portfolio of premium motorcycles

Upcoming Honda Motorcycles

Honda is set to launch a series of updated motorcycles and new models in the near future, including:

• Tuned CB350 motorcycles
• New Hornet series
• Hybrid or electric motorcycles

The updates are anticipated to enhance fuel efficiency and overall performance of Honda motorcycles.

3. TVS Motor Company – 343,702 Units

TVS Motor Company has become one of the fastest-growing motorcycle manufacturers in India. In February 2026, they again recorded an excellent number of sales thanks to the wide range of motorcycles offered, from commuting ones to sports. Meanwhile, sportier riders preferred the Apache RTR series and TVS Raider 125.

The brand has seen an explosion in popularity due to the introduction of electric scooters to the company’s products, as they are in high demand and occupy more than half of the electric scooter market.

Key Advantages

• Wide range of motorcycles offered.
• Strong brand image in the segment of sporty commuting motorcycles.
• Significant growth in the electric scooter segment.

Challenges

• The brand’s premium models are underdeveloped.
• The brand’s image in the segment of high-powered motorcycles is not established.

TVS Motorcycles to Come

TVS is said to develop several motorcycles, including Apache RTX 300 adventure motorcycle and future premium motorcycles based on the Norton trademark. In other words, the company wants to expand its dominance by entering the high-powered motorcycles segments.

4. Bajaj Auto – 225,390 Units

Bajaj Auto is a leading two-wheeler manufacturer in India, known for its extensive portfolio of motorcycles that includes several best-selling models. The company has established itself as a major player in the sports commuter segment, with its Pulsar series being one of the most recognizable names in the country.

In addition to their domestic success, Bajaj has several export markets and strategic partnerships with international brands like KTM and Triumph.

Bajaj Motorcycles’ Strong Points

• Popular Pulsar series of motorcycles
• Established brand image among young riders
• Strategic partnerships with KTM and Triumph

Bajaj Motorcycles’ Weak Points

• Limited presence in the small capacity commuter category
• Need for modernization for certain models
• New Bajaj Motorcycles to Launch

Some of the new motorcycles that Bajaj plans to roll out include:

• New models in the Pulsar series
• 350 cc motorcycles in collaboration with Triumph

These motorcycles have the potential to become popular in the emerging mid-capacity segment in India.

5. Suzuki Motorcycle India – 94,351 Units

Suzuki Motorcycle India: Riding towards Growth in the Two-Wheeler Market

Suzuki Motor India has witnessed a consistent growth in its market share, with the company firmly establishing itself as a recognizable brand. Although the company’s Access scooter has enjoyed critical acclaim, its motorcycles also constitute a considerable segment.

The company has built an impressive portfolio of motorcycles, including the Gixxer series and V-Strom SX, which have garnered substantial popularity among Indian consumers.

In February 2026, Suzuki Motor India witnessed a significant increase in sales, both in the domestic and export markets.

Strengths

• Superior motorcycle engines
• Prominent international brands
• Popular sport motorcycles with quality construction

Weaknesses

• Limited selection of commuter motorcycles
• Fewerdealers compared to major competitors
• Potential Products from Suzuki Motor India

Some of the company’s potential future products include electric Access scooters, as well as updated Gixxer motorcycles. The company also considers introducing new motorcycles with middle-class engine capacities.

6. Royal Enfield – 91,097 Units

Royal Enfield continues to dominate the mid-capacity motorcycle market in India. The company has a significant cult following. Motorcycles like Classic 350, Hunter 350, and Meteor 350 retain their position as the best-selling motorcycles in their category.

Royal Enfield motorcycles are also reaching a growing global audience, as the company exports motorcycles to many countries.

Key Advantages

• Rich heritage and brand equity
• Royal Enfield leads the mid-size motorcycle segment (350cc)
• International popularity

Challenges

• Higher price premium versus commuters
• Limited representation in smaller capacity segments

Royal Enfield is continuing the development of new motorcycles like Bullet 650, electric motorcycle Flying Flea, and new scrambler models. These motorcycles should help the company in diversifying its product offerings in both traditional and electric segments.

7. Yamaha Motor India – 60,956 Units

Yamaha gained popularity among motorcycle lovers due to its sporty character and powerful engine.

Succulent motorcycles like Yamaha R15, MT-15, and FZ family rule the streets of youngsters who are fanatic about modified bikes.

Pros

• Powerful engine
• Modern and aesthetic design of motorcycles
• Excellent power and agile riding

Cons

• Very limited number of commuter bikes in the Yamaha brand
• Higher price range than other brands

New Launches by Yamaha

Yamaha has been aggressive on the market and is planning to launch several models in India. Among those, the Yamaha Tenere 700 adventure, new R15 and MT-15, and a hybrid or electric bike are on the verge of release. With these new launches, Yamaha is strengthening its position in the adventure bike segment and plans to stay in the top 3 leading motorcycle brands in India.

Key Trends in the Indian Motorcycle Market (2026)There are a few key trends that are currently affecting the motorcycle industry in India

1. Growing preference for premium motorcycles

More consumers are buying motorcycles with bigger engine sizes, such as those measuring between 300cc and 650cc. This has benefited manufacturers such as Royal Enfield and KTM.

2. Development of electric two-wheelers

TVS, Hero and Bajaj are some of the manufacturers that are set to benefit from the growing demand for electric vehicles.

3. Intensifying competition

Major motorcycle brands such as Hero and Honda are becoming more aggressive as competition in the industry increases.

4. Exports

Indian manufacturers are intensifying their efforts to sell motorcycles abroad.

February 2026 Motorcycle Sales Table

Source: Sales data compiled from government reports

Wrapping it up

February 2026 was an eventful month for India’s two-wheeler market. While Hero MotoCorp maintains its position as the leader in the segment, Honda is waiting on a suitable opportunity to grab a considerable chunk of the market. On the other hand, TVS Motor Company and Bajaj Auto are right behind the leader, eyeing a considerable base in the sport and commuter segments, respectively.

At the same time, Royal Enfield and Yamaha are positioning themselves as lifestyle and performance brands, and Suzuki is enjoying the premium commuter segment.

With the introduction of new models in 2026 and the rising popularity of premium and electric motorcycles, the competition in the segment is expected to be intense in the near future.

Note: Sales figures used in this article are based on February 2026 government reports